Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile

Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.

Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.

Features of this book:
1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.
2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.
3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.
4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.
5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.
6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.
• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.
• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.
• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.
• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.
• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.

Preface
Foreword
Strongly recommended by professionals from the industry, government, and academia
Acknowledgments
Study Map
Chapter 1　The Road to Becoming a Successful Product Owner
The Product Owners' Roles
Building a high-performance virtual agile team to accomplish a translation project
Division of Responsibilities Leads to Multiplied Efficiency: Difference in Mindset Between The Roles of Product Owner and Project Manager
Unique Way of Mindset
Analyzing the essential attitudes and professional skills required for a Product Owner
Transforming Personality Traits into Practical Competencies and Capacities
Uncovering the Character Traits that Distinguish Successful Product Owners and Turn Them into the Realization of a Product Vision.
Ways to Enhance the Abilities and Expertise of a Product Owner
Turning Strategy and vision into capabilities: Developing the professional skills of a Product Owner
The Mindset of a Product Owner
The Product Owner mindset that completely transforms you: Unreservedly disclosing the best-kept industry secrets!
Hierarchy of Product Owner
You don't have to be a Superman: Analyzing the hierarchical structure of Product Owners.
Chapter 2　How to Develop Products that Can Generate a Trend?
Designing Impactful Products With The Vision of a Product Owner
Vision = The product's soul! Putting wings of dreams on products. A Product Owner's top order of priority task
How is a great vision conceived? Becoming a stan is the first step.
Creating a roadmap from scratch: The four steps to design a strong product
Identifying the Highlighted Features of a Product
Becoming the connoisseur of a product: How a Product Owner recognizes the highlighted features of a product
Always maintaining a customer-oriented approach and creating irreplaceable product value
Essential Tools and Techniques
A must-learn tool for creating solid products! Using suitable approaches allows you to achieve more with less effort
Chapter 3　Reverse Product Design from a Marketing Perspective
Making Something Out of Nothing, but it Can Hit Customer Pain Points
Design comes from human nature: The secret of making consumers pay the bill
The art of creating something out of nothing: Eliciting the hidden requirements in the customers' hearts
Targeting customers' visible needs, eliminating pain points, and providing specific solutions
Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
Creating high value with low cost, achieving great success with WOM
The Charm of Mystery Marketing
The mystery marketing of teaser: The hidden and alluring charm
Chapter 4　Build a Successful Product With a Product Backlog
How to Develop a Good Product
What is a product backlog? Critical steps to building a solid product!
Using product backlogs to climb to the top of the market: Correct understanding, accurate mastering, effective execution!
Learning from the past and present: Making product backlogs the cure for development
Creating soulful bestsellers: Clarifying requirements is the priority among priorities
Focus on development to achieve success: Guiding principles of ordering
A Good Product Development Process
Overturning the past, challenging the future, becoming a game-changing Product Owner
Water Testing The Market: The Clear Thinking That Product Owners Should Learn
The devil is in the details: Effective processes lead to success, the key to best-selling products
Essential Tools and Techniques
Recognizing the requirements attentively to lead the organization to move forward: How can a Product Owner see the big picture while paying attention to details?
Reviewing key points of the development process: Let the product hit the bull's eye!
Chapter 5　Strategic Goals for Multiple Releases
Why Improve a Product?
How to improve a product to create business value: Analyzing the critical techniques of development methods
The simpler, the more effective! A must-know for improving products: Simplicity first
In response to environmental changes, adopting agile that can create the highest value allows products to keep pace with the times!
How to Make These Things Happen?
Mastering the strategic objectives of releases: Building a successful business value guide
The perfect recipe for refining a product that you must know: “Innovate or die!”
We see efficiency through tools: The critical points of mastering skills and practice!
Creating Values and Benefits
Creating competitive advantages for products and becoming the leader far ahead!
How to create a unique product? The gear that drives the value of a product.
Chapter 6　Collaborating With Multiple Stakeholders in Scrum
Mastering Scrum 33355 and Collaborating With the Stakeholders
Want to understand the Scrum framework? Firstly, get to know “33355” (Part 1)
Want to understand the Scrum framework? Firstly, get to know “33355” (Part 2)
What is The Leadership Style of a Good Product Owner?
Mastering communication skills + Leadership: Collaborating with multiple stakeholders to create product values
Want to be the next Jobs or Gou Terry? Firstly, get to know authoritative leadership!
Changing the wheel of the times: Transformational leadership unleashes the unlimited potential of the team
Richly rewarded through rapidly achieving goals! Exploring the classic charm of transactional leadership
How Can a Product Owner Collaborate With The Stakeholders?
Who is responsible when cross-departmental coordination often encounters obstacles and the product needs to sell better? The actual voice of an online game Product Owner
Cross-National Team Communication: Even a Senior Product Owner Finds it Challenging! Use These Four Tips to Face The Challenge.
Collaboration with stakeholders is not easy? Smart communication is the key to success
Turning I into we: The art of communication for a Scrum team
Keywords to keep in mind! Smooth communication with three major stakeholders
Tools and Techniques Required for Collaboration
The way a professional Product Owner manages interpersonal connection: Using intelligent tools to improve collaboration!
Waste no time! Time management tools that every Product Owner uses
Chapter 7　Social Media Management
The Power of Social Media Marketing
Cultivating “fanatics!” The critical mindset that Product Owners must learn
Giving value to content creates an unstoppable force of solid social power
Leveraging the Power of Niche Customers
Deeply engaging with niche communities: Self-management tightly connects fans
Cultivating long-term relationships through reciprocity and shared prosperity by leveraging fan feedback for mutual benefit
Product Owner, Products, and Customers Create a Win-Win-Win Situation.
Cleverly balancing closeness and distance: Using wisdom to master the art of interacting with the community
Chapter 8　Agile Toolkit for The Product Owner
Foundational Engineering
Embracing agile starts with choosing the right contract: Understanding five types of agile contracts at a glance
Describing the vision in this way makes it more precise! Four foundational tools that Product Owners should learn
Walk into the depths of consumers' hearts! Three tools help you see user requirements
Clarifying Requirements
Making product development more detailed: Essential tools for the Product Owners and teams (Part 1)
Making product development more detailed: Essential tools for the Product Owners and teams (Part 2)
Ordering
What is more essential? Sorting out the order of priority to lead the product to the finish line
Cross-Functionality
Diverse backgrounds can spark new ideas! Cross-functional teams make splashes
Tools and Skills for Scrum Execution
What are the differences between a Kanban and a task board? Learning the correct usage at a glance
Appendix A　How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?
Focus is Power: Analyzing the Success of Clash of Clans
No Progress Means Elimination: In The VUCA Era, The Market Decides!
Would OKR + Agile Work? Answering Three Questions can Avoid Unnecessary Detours
Reference
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Supplementary Chapter
Copyright page