重點導讀　Main Idea
強大的敘事如何幫助企業蓬勃發展
How Powerful Narratives Make Businesses Thrive
說故事是商業領域一項極具策略意義的超能力，在說服、記憶和建立情感連結方面特別有效。然而，大多數公司卻低估說故事的力量，反而過度執著於數據和專業術語。
Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead.

Chapter 1 了解故事為何有效
UNDERSTAND WHY STORIES WORK
數千年來，人類一直在互相說故事。事實上，我們的大腦經過演化，對故事的反應和記憶遠比事實和數字來得深刻。故事能在品牌與人之間建立真摯而持久的情感連結。如果你想獲得更大的成就，就得學會說好故事。
Humans have been telling each other stories for millennia. The reality is our brains have evolved to respond to and remember stories much more readily than we can recall facts and figures. Stories create emotional connections with brands and people that are heartfelt and long-lasting. If you want to achieve more, learn how to tell great stories.

Chapter 2 學會用故事來銷售
LEARN TO USE STORIES THAT SELL
學會說好故事最棒的一點在於，這對任何人都有用，不只是高階主管。人人都應該擁有說故事的能力，無論你擔任任何職位，都應該善加運用並講述故事。學會運用故事向你的主管、顧客和同事推銷你的想法。
The great thing about learning how to tell engaging stories is they can and do work for everyone, not just senior management. Storytelling is for everyone, so you should look to use and tell stories in any role you serve in. Learn to use stories to sell your ideas to your managers, to your customers, and to your peers.

Chapter 3 了解人們如何接收故事
KNOW HOW PEOPLE RECEIVE STORIES
要說好一個故事，你必須明白，受眾如何接收你的故事永遠取決於他們的偏見、個人認同以及你營造的敘事氛圍。說故事是募資的核心環節。雖然AI等新興技術可以強化敘事，但最終能否有效連結受眾，仍取決於你。接受這個挑戰，你才會成功。
To tell a great story, you need to know that the way audiences will receive your story will always be shaped by their biases, their personal identity, and the context you create. Storytelling is at the heart of fundraising. Emerging technologies like AI can be used to enhance storytelling, but at the end of the day, it's your job to connect effectively when you tell a story. Embrace the challenge and prosper.

延伸閱讀 Extended Reading
活用故事力
Storytelling in Action
當你開始說故事，並且真正樂在其中、盡情發揮，便能吸引聽眾的注意力，讓他們完全融入劇情。那就是你要的──得到聽眾全心的注意。
When you start telling a story, and you really get into it by having fun and letting yourself go, then people listen with full attention. That's what it's all about──getting their full attention.

目次
重點導讀
Main Idea
Chapter 1 了解故事為何有效
Chapter 1 UNDERSTAND WHY STORIES WORK
Chapter 2 學會用故事來銷售
Chapter 2 LEARN TO USE STORIES THAT SELL
Chapter 3 了解人們如何接收故事
Chapter 3 KNOW HOW PEOPLE RECEIVE STORIES
延伸閱讀
延伸閱讀
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